Gaatha, an online build long associated alongside iconic Indian inspired designs together with built on the sentiment of persevering disappearing fine art together with arts and crafts of Indian heritage is what nosotros are cheering today via snippets of their collective pursuit.
Well sentiment out ethics, rigid feel of styling of products reflecting traditional charm, together with to a higher house all promoting the efforts of artisans that went inwards making that ane of variety artefact shows how squad Gaatha has beautifully capitulated cultural preservation.
Amazed by the rich detail on their website, I reached out to Gaatha to uncovering to a greater extent than nearly to a greater extent than or less exclusive facts together with within scoop. Led past times imaginative forbearers together with visionaries alongside rigid social conscience, Gaatha holds committed squad of 8 people at the moment, of which 3 are the founding members viz. all Alumni of National Institute of design, Ahmedabad . One squad fellow member is a software engineer from reputed technology scientific discipline college of India. One applied artist, graphic designer together with a span of content developers. Gaatha also piece of employment along collaborating alongside volunteers, researchers together with photographers who assistance adding question mass into their arts and crafts documentation on project/freelance basis.
When elements similar passion, mindset together with dedication to fortify local crafts coalesced inwards a unique together with artistic way, Gaatha was germinated. As termed out past times team Gaatha:
Passion for handicrafts was seeded spell doing academic question nether Prof. M.P.Ranjan together with Aditi Ranjan at the National Institute of Design (NID). We (the kernel team) learnt how many beautiful traditional Indian crafts are fighting for survival today. When a arts and crafts dies, nosotros non solely lose the time-tested techniques simply nosotros also lose generations of organized religious belief together with wisdom that went into making that object.
To uplift the pride together with prosperity of the wearing away Indian legacy of handicraft, Gaatha is reinstating that organized religious belief together with honor via their fruitful marketing prowess. As coined out past times squad Gaatha:
Gaatha was originally created for researching together with documenting Indian arts and crafts clusters together with heritage which are experiencing rapid erosion. However, nosotros learnt from artisans themselves that ask was non to create question lonely simply to restore ‘pride together with commercial opportunity’ inwards their ecosystem. Today Gaatha therefore aims to convey the lost honor together with wealth dorsum to these heirloom artisanal clusters.
As Indian crafts are together with so varied, together with so is our inventory; ranging from extremely sophisticated together with high halt products similar Kashmir Pashmina shawls, Gold Theva jewelry to utility based items similar kitchenware simply ane matter that runs mutual to everything nosotros piece of employment along at Gaatha store is the lineament together with adept aesthetics.
Chiefly motivated past times Indian origins, Gaatha, since concluding 3 years, has solely been doing question together with documentation of diverse crafts across India. They started e-commerce portal a span of months ago. Gaatha intends to comprehend everything from pottery to transportation making together with fifty-fifty the elementary daily utility-based crafts such equally rope or broom making.
Sky is the boundary when yous store Gaatha, equally they select hundreds of items through their e-commerce platform from the deepest alcoves of vibrant India. So, what are yous waiting for, caput take away to their website here together with convey a handmade Indian vibe to spiff upwards your domicile past times ane of a variety slice from Gaatha. Like Gaatha's facebook page or follow their fancy feeds on Instagram.
Until nosotros come across again, remain connected on Facebook page or Instagram feed of Pinkz Passion, toodles!
(Image courtesy: Gaatha)
Gaatha - A Tale Of Crafts (Featured E-Shop)
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